NEWExplainable scoring with confidence signals

Know which leads deserve attention, and why, before you send a single message.

PipelineIQ scores your leads against your ICP and tells you the reason behind every call. No black-box score. No giant workflow to build. Just a clear decision before outreach starts.

Free for your first 10 prospects · No credit card required

Most tools make you build the system, bundle scoring into everything else, or hand you a number with no reasoning behind it.

PipelineIQ does one thing well: it tells you which leads fit, which to skip, and why.

In private beta· Built by sales operators for sales operators
Reasoning, not a black box

Every score comes with its reasoning.

You see the categories that matched, the confidence behind the data, and the reason a lead qualified or got cut. No guessing what the number means.

6.6
good
Metropolitan Nashville Airport Authority, US transportation, 340 employees
scored
Verdict
high confidence

A VP Finance at a $326M US airport authority with active sustainability initiatives and complex multi-facility infrastructure is a credible UBM prospect, especially given the strong buyer role fit and ESG exposure.

Industry, employee count, annual revenue, job title, seniority, and geography are all present with usable values, enabling reliable scoring across all categories.

Per-category breakdown
CategoryWeightScoreVerdictJustification
Industry Vertical Fit25%7.0match340 employees and $326M revenue clearly meets the mid-market threshold for a score of 7.
ESG / Sustainability Exposure15%8.0matchMultiple sustainability keywords confirm an active mandate, a strong secondary purchase driver.
Multi-Site Operational Scale30%5.0partialAirport management is an adjacent-fit vertical, not the core manufacturing or food and beverage segments.
Buyer Role Fit10.0matchVP Finance is explicitly listed as a top-tier exact-match buyer role in the scoring guide.
Data basis: imported from UBM_Lean_LinkedIn_06.2026.csv on Jun 18, 2026 under consent version 2026-05-28-v1.
How it works

From URL to scored sequences in three steps.

No onboarding call. No engineering team required. Just paste, upload, and ship.

01 · DEFINE
acme.io

Paste your website.

We crawl your homepage, extract your positioning, and propose scoring categories tuned to your business. You review and adjust the weights before you score a single lead.

02 · UPLOAD
Company size9
Industry10
Seniority8
Tech stack7

Upload your leads.

Drop a CSV. Every contact gets scored 0–10 on each ICP category, with one-sentence reasoning. You see the math, not a black box.

03 · CONVERT
SCSarah Chen9.1
JLJames Liu8.4
MTMike Torres5.8

Ship personalised sequences.

Strong fits get bespoke LinkedIn sequences drafted from their role, title, and your ICP signals. Export to HeyReach, Instantly, or any sequencer.

What's inside

Built for outbound that actually converts.

Every feature engineered to surface signal and kill noise. No bloat. No agency rates.

Transparent lead scoring

Every score is broken down by ICP category — see why a lead is a 9.1 or a 3.2, not just the number. Adjust weights to match your real conversion data.

Sarah Chen — score breakdown
9.1
Company size
9/10
Industry vertical
10/10
Tech stack
8/10
Seniority
7/10

AI-drafted sequences

Each message is written for the specific lead — their role, title, and your ICP signals — in plain English with no AI tells.

STEP 1 · CONNECTION REQUEST NOTE
Hey {{first}}, saw your team at {{company}} is hiring 3 AEs. Curious how you're currently scoring inbound.
STEP 2 · CONTEXT OPENER
Most teams at {{company_size}} end up with mixed signal across their CRM. Happy to send you what our other customers do.

CSV in, CSV out

Bring your existing list. Export scored, sequenced leads as a clean CSV — drop into HeyReach, Instantly, Apollo, or any sequencer.

leads_scored_2026-05-26.csv
name,title,fit_score,fit_tier,message_1,message_2…

Confidence on every signal

A confidence label on every score tells you when the data is firmographic-rich versus thin. Pair it with per-category match labels and you know which leads to act on, which to skip, and why.

high confidence
industry_fit: 10 · match
buyer_role: 7 · partial

Multi-company workspaces

Selling for an agency or running multiple companies? Define each as a separate workspace with its own ICP and scoring categories.

Acme
Nova
Plexus
Pricing

Buy credits when you need them.

Start with 10 prospects free. Then purchase Prospect Credits for additional campaigns. Purchased credits never expire.

Starter
$99one-time

For your first complete outbound campaign.

  • 500 Prospect Credits
  • 19.8¢ per prospect
  • Five-message sequences for qualified prospects
  • Credits never expire
See Pricing
Most Popular
Growth
$449one-time

For founders and teams running consistent outbound.

  • 2,500 Prospect Credits
  • 18.0¢ per prospect
  • Save 9% versus Starter
  • Credits never expire
See Pricing
Scale
$1,599one-time

For agencies and higher-volume outbound teams.

  • 10,000 Prospect Credits
  • 16.0¢ per prospect
  • Save 19% versus Starter
  • Credits never expire
See Pricing

Score your first 10 prospects free.

No credit card. No sales call. Define your ICP, upload a CSV, and see your pipeline scored.