The product

Built for one job: scoring outbound pipeline.

Four steps. Four screens. No CRM bolted on, no scoring black box, no AI tells in your messages.

01 · ICP

Define your ICP from a single URL.

Paste your website. We crawl your homepage and 'about', extract your positioning, and propose 5–10 scoring categories tuned to your business — with suggested weights you can adjust.

  • Crawls your homepage + key subpages
  • Extracts positioning, target customer, and proof points
  • Proposes weighted scoring categories you can rename, reweight, or replace
  • Multiple ICPs per company for different products or motions
acme.ioEXTRACTED
Acme sells observability software to mid-market SaaS engineering teams. Highest-value buyers are VP-Eng or Platform leads at 200–2,000 employee companies running Kubernetes.
Industry vertical25%
Company size20%
Buyer seniority20%
Tech stack signals15%
Geographic fit10%
Funding stage10%
02 · SCORING

Transparent 0–10 scores with reasoning, not a black box.

Every lead is scored 0–10 on each ICP category. Every score has one-sentence reasoning explaining how we got there. You can audit any score, anywhere.

  • Per-category 0–10 score with plain-English reasoning
  • Weighted overall fit score (0.0–10.0)
  • Tiers: Strong, Good, Borderline, Weak, Exclude
  • Filter, sort, and re-score with one click
Sarah Chen
VP Engineering · Acme Corp
9.1
Score breakdown
Industry vertical10/10
“SaaS engineering — category match.”
Company size9/10
“850 employees, mid-market sweet spot.”
Buyer seniority9/10
“VP-Engineering, named decision-maker.”
Tech stack signals8/10
“Kubernetes + Datadog stack.”
03 · SEQUENCES

AI-drafted LinkedIn sequences that don't sound AI.

Build your sequence once. We write each step for every lead — referencing their role, title, and your ICP signals. Plain English, short sentences, no hype words, no AI tells.

  • 5-step default sequence, fully customisable
  • Each step personalised to the individual lead
  • Banned words list (game changer, unlock, supercharge, …)
  • Plain text output, ready to paste or upload to any tool
Generated for: Sarah Chen · VP Engineering, Acme Corp
01Connection request
Hey Sarah, saw your team at Acme is shipping the new K8s observability layer. Curious how you're scoring inbound right now — would love to compare notes.
02First message — ROI hook
Most VPs running 200+ engineer org end up with mixed signal across Datadog + their CRM. Is that visible to you in one place today?
03Follow-up — visibility hook
Our tool scores every lead 0–10 against an ICP you can audit. Would a 10-min look be useful, or not your priority right now?
04 · EXPORT

Drop a CSV in. Get a CSV out. Drop into anything.

No CRM integrations to maintain, no auth flows to wrangle. Upload a CSV of leads, get back a CSV with scores, tiers, and per-lead messages — drop into HeyReach, Instantly, Apollo, Smartlead, or your sequencer of choice.

  • CSV in, CSV out — clean columns, ready to upload
  • Works with HeyReach, Instantly, Apollo, Smartlead, and any sequencer that takes a CSV
  • Filter by fit tier before export — only ship messages for leads you'd actually contact
  • Re-score and re-export anytime
acme_q2_outbound_scored.csv
Lead
Score
Tier
Message 1
Sarah Chen
9.1
strong
Hey Sarah, saw Acme is shipping…
James Liu
8.4
strong
Hey James, NovaTech's recent…
Mike Torres
5.8
borderline
Hey Mike, curious what tooling…
Ready for upload to any sequencer
Built for

Made for these motions.

Founder-led outbound

Score a list of 500 prospects before you spend a Monday morning on outreach. Strong fits get a 5-step LinkedIn sequence. Weak fits get filtered.

Agency outbound

Multi-company workspaces let you run separate ICPs and scoring for every client. Export each client's scored list as its own CSV.

Sales operators

Bring your existing list. Score against your real ICP, not a generic firmographic guess. Hand reps a tier-A list ready to work.

See your real list, scored.

50 leads free. No card, no sales call.

Start scoring freeSee pricing