Pilot survey

Help us build PipelineIQ for B2B lead list building

PipelineIQ is currently in pilot. We are asking B2B businesses that run their own outbound, and the agencies that build lead lists for clients, to tell us how that work gets done today, where it costs time, and what proof they would need before trusting an outside tool with a real lead list.

The survey takes about four minutes. Your answers are anonymous. You do not need to give your name or email address to complete the survey.

Complete all of the core questions and you can claim 100 free PipelineIQ scoring credits for the January 2027 release. The credits are limited to one grant per business and will be issued after the release is live, once you create a PipelineIQ account with the same email address used for your claim.

Start the survey

Your survey answers are stored without your name or contact details. If you choose to claim the credits, your contact details are stored separately so we can notify you and issue the credits. Your answers and contact details will not be shown or exported together.

Questions marked Required must be answered before you can submit.

About you and the work

1. What is your role?Required
2. How many lead lists does your team build in a typical month?Required

Count every list, whether it is for your own outbound or for a client.

3. How many records are usually in one lead list?Required
4. Where do your lead lists usually come from?Required

Select all that apply.

How qualification works today

5. What do you use today to qualify a lead list?Required

Select all that apply.

6. Have you ever tried to automate or build the list qualification step yourself?Required
8. On the last lead list you built, how much time did the qualification step take?Required
9. Who did the qualification work on that list?Required
10. Which part of building a lead list takes the most effort?Required

Select one.

Cost of a poor match

11. What happened the last time a poorly matched record got into a campaign?Required

Select all that apply.

Trust and proof

13. If a tool told you to exclude a lead you would have kept, what would you need to see before you acted on that call?Required

Select all that apply.

14. What proof would you need before you ran one real lead list through an outside tool?Required

Select all that apply.

15. How comfortable would you be letting an outside tool score a lead list if you could review and approve every exclusion before outreach?Required
1 = Not comfortable5 = Very comfortable

It is fine to answer "Nothing" or "Not a problem for us."

Submitting records your answers anonymously. You can then choose whether to claim the credits.